Alter+Rations | Nutrition for Life in Motion
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Origins
Alter+Rations were born out of necessity. As coaches and trainers of world class athletes and other ambitious professionals, we needed a source of safe and specific supplements to support our students’ progress and protect their overall health. We developed Alter+Rations to meet the increased demands of all individuals whose lifestyles challenge their ability to get sufficient, specific, high-quality nutrition.
A multitude of brands promise to improve your health, fitness, appearance and everything else through their products. However, two problems can hinder your results: Quality and Specificity. First, because the supplement industry is largely unregulated, it is impossible to know the sourcing, potency and efficacy of products. Secondly, it is difficult to know which supplement will give the body what it actually needs when it actually needs it. Result read… s are unreliable or even negative when supplements are not used systematically and/or in a timely manner.
Alter+Rations is an integrated system of products organized into categories for supplying the essential nourishment or stimulation the body needs to maintain, recover and improve itself. These products can be used individually to target specific needs, or combined into “Rations Packs” to address larger conditions and goals.
Turn Stress Into Strength
“Stress” is anything that challenges an individual, whether mentally, physically or emotionally. During such times, the body uses extra energy to perform better, faster, smarter to overcome the challenge. And when the body is properly nourished, it naturally grows stronger in response to facing challenges (“What doesn’t kill us only makes us stronger.”) But the extra energetic demands of stress can drain the body’s nutrients and compromise its systems for supporting life, performing optimally and recovering from fatigue. Without the nutrition to function optimally, our performance and immunity are diminished, which increase our risk of failure, illness and injury.
The challenges of our accelerated modern lifestyles make it difficult or even impossible to follow an ideal diet. Busy schedules prevent us from consistently obtaining and preparing enough quality nutrition. Strenuous physical and mental activity create sudden and specific nutritional needs not always provided by our typical diets.
Alter+Rations were developed as a trustworthy source of safe and effective nutrition for people who are overly busy, extremely physically active or in recovery (after exhaustion, trauma, illness or injury). They were rigorously developed and tested on elite competitive athletes to consistently and conveniently provide exactly – and only – what the body needs to survive and to thrive under pressure.